To Prosper in the Year of Rooster
CIMB Thai is a member of CIMB Group, Malaysia’s second-largest financial services provider and one of the leading banking groups in ASEAN. Holding the belief that ASEAN will prosper if we embrace diversity, CIMB Group values differences in thought, opinion, culture, and language to uniquely master regional customers’ needs. CIMB Thai commissioned us to design a calendar to welcome 2017.
As the sole of the bank lies in the foundation of ASEAN culture, art, and tradition, the concept for the calendar is inspired by the sign of Chinese zodiac corresponding to the year 2017, a rooster. The rooster has long been considered a sacred animal in some cultures and deeply embedded within various religious and spiritual beliefs dated back to a period of Greek history since about 700 B.C. As Year of the Rooster dawns, it brings prosperity, victory, and abundance. The calendar features a selection of rooster pictures in different context demonstrated the symbolic use of rooster in our daily life across the region. The featured pictures on a different texture and medium reflect the story of an important national or international day in each month such as Valentine's Day, Thai Family Day or International Women’s Day. The outcome echos CIMB Thai standpoint as the Bank who truly know ASEAN, the way of life, their belief and faith.
Project : Calendar 2018
Client : CIMB Thai
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer : Vichean Tow / Sangduan Supinta
Illustrator : Patiyya Phienprutti / Manisa Lekprayoon / Somsak Eadleng / Sarin Tgamol