Think • Save • Forward
PTT Phenol Company Limited, an aliate of the PTT Group, manufactures and distributes petro-chemical products that aims to be the largest and the most integrated phenol chain product supplier in Southeast Asia. PTT Phenol has the main mission on environmental preservation since their establishment in 2001 started from implanting in employees’ habit and then extending outside. We were asked to design a premium gift for media, partners and related sector on New Year’s occasion with environmental saving concept.
We came up with an idea of “Think Save Forward” to raise environmental awareness of the receivers and encourage them to give back to earth as well as to forward this attitude to others. The messages is weaved through three sets of eco-friendly product, reusable mugs, rechargeable batteries and tote bag where each set carries its own special communication. For Think, the word “Think” and “Green” has been screened on the surface of each mug to inspire the receiver to switch from disposable to reusable mug whenever they crave coee or some drinks. The more you use, the more you save the world motto expands the latter idea, “Save”, represented by a set of rechargeable batteries and charger.Lastly, “Forward” is an act of spreading this green idea across to other people, so we chose a tote bag because of its promotional value while also having the potential to improve the world. The packaging features typography, formed by graphic elements and icons, projecting a wide range of earth related organism and objects. The taglines, “Think Green, Make a dierence for a better life”, “Saving the world is saving our future” and “store your Green idea forward and enjoy a better world” helps indicate the purpose of this project as well as share PTT Phenol’s mission on creating less impact environment.
Project : Premium
Client : PTT Phenol
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer : Manisa Lekprayoon