The Most | The Best | The One
Oishi Group is one of the top food and beverage company in Thailand, continuing to thrive as the leader and innovator of the Japanese food and beverage business to leverage the quality of life and wellness of the new generation. For four consecutive years, we have collaborated on annual report projects with Oishi Group, including year 2017.
Within the theme, The Best, The Most, The One, derived during the briefing, we visually captured the essence of Oishi Group achievement as the market leader of Japanese cuisine and green-tea drinks as well as the most popular brand in Thailand by using a single numeric symbol, number one. Our goal was to communicate a memorable and impact message which clearly connect to the brand position. Number one is instantly recognizable and resonates with many positive meanings, new beginnings, creation, uniqueness, striving forward and progress, ambition and the energies of pioneering.
We featured number one medal on the cover to portray Oishi victory and three dierent fonts of number one on the inside to enumerate the elements of their victory– an optimal start of the first bite that came from the finest quality of raw materials, the goal to attract new customers by creating innovative new product and the ultimate standard of production. Each number one is crafted as a series of illustration with the story from raw material sourcing to finished product. We used modified Japanese traditional symbol and pattern throughout the whole book to emphasize on the brand attribute. Obtaining pastel colour palettes and highlighting with maple gold, the design serves as an homage to Oishi Group prestige in today’s world.
Project : Annual Report 2017
Client : Oishi Group
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer : Vichean Tow / Sangduan Supinta
Illustrator : Patiyya Phienprutti / Manisa Lekprayoon / Somsak Eadleng / Sarin Tgamol