The Most | The Best | The One
Oishi Group is one of the top food and beverage companies in Thailand, continuing to thrive as the leader and innovator of the Japanese food and beverage business to leverage the quality of life and wellness of the new generation. For four consecutive years, we have collaborated on annual report projects with Oishi Group, including the year 2017.
We featured number one medal on the cover to portray Oishi victory and three different fonts of number one on the inside to enumerate the elements of their victory– an optimal start of the first bite that came from the finest quality of raw materials, the goal to attract new customers by creating innovative new product and the ultimate standard of production. Each number one is crafted as a series of illustrations with the story from raw material sourcing to finished product. We used the modified Japanese traditional symbol and pattern throughout the whole book to emphasize the brand attribute. Obtaining pastel colour palettes and highlighting with maple gold, the design serves as an homage to Oishi Group prestige in today’s world.
Project : Annual Report 2017
Client : Oishi Group
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer : Vichean Tow / Sangduan Supinta
Illustrator : Patiyya Phienprutti / Manisa Lekprayoon / Somsak Eadleng / Sarin Tgamol