The Art of War

Started in 1995, X-Gen is an event organizer company with a single mission, providing happiness and memorable experience to clients with good management and service. Their accumulated experience results in the ability to use multiple marketing and media tools that fit the problems.


We designed a booklet to showcase their works under the concept of war. Any event managing is like a battle in the war. The booklet contains seven strategies employed by X-Gen to serve different projects and circumstances.


This project won Certificate Self Promotion from Editorial Board of Almanac of Asia-Pacific Design (Hong Kong) and Award of Excellence Design Product/Service Brochure from Communication Arts (USA) in 2007.

Project : Company Profile

Client : X-Gen

Design Firm : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer / Illustrator : Manisa Lekprayoon