Thailand STEM Festival 2016
Founded in 1972, the Institute for the Promotion of Teaching Science and Technology (IPST) is a Thai government agency that is responsible for the development of national science and mathematics curricula as well as sponsorship and promotion of science education. In order to produce well-equipped workforce in IT sector for the 21st century, IPST has initiated a “Thailand Stem Festival” to promote STEM Education, a new educational approach that integrates knowledge from four fields: Science, Technology, Engineering, and Mathematics. The festival, regarded as a big event of IPST, is held annually in many regions nationwide to encourage integrated learning activities, elevate student creativity and application of knowledge in professional life as well as to create a collaborative network in promoting STEM education in Thailand.
We has created a key visual for Thailand STEM Festival in 2016, themed “Hot STEM Hit Robot” that appeals to the festival’s primary audience, young students. The goal of the key visual is to inspire and attract young students by using robot, an interdisciplinary knowledge that defines an ideal and goal of achievement in science and technology to facilitate human, to represent the application of STEM knowledge in our daily lives. We designed a series of robot that look approachable, appealing and friendly. The design project also involves an identity, promotional publications and materials: tote bag and badge. The identity is fun and distinctive, where each letter represents each academic discipline and helps get an essence for the festival across.
Project : Identity
Client : The Institute for the Promotion of Science and Technology
Design : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer / Illustrator : Tassayawan Chamkrajang