Small brings Greatness

The Thai Credit Retail Bank provides commercial banking products and services focusing on Small Business and Micro segments in Thailand. Under the committed vision, to be the best Small Bank, Thai Credit Retail Bank has assured its growth prospect quickly, firmly and steadily with friendly, flexible and sincere service. We were asked to design an Annual Report 2016 that showcased the Bank’s success and celebrated their uniqueness.


Our strategy was to utilize the Bank’s pride of small identity as the foundation of the great units as they serve small business customers who are the crucial driving force of Thailand's economy. Having a unique business model also allows them to break the traditional banking limitation with quicker and more flexibly respond to all demands. A series of illustrations, in responding to the concept of “small bring greatness”, reveals the tremendous power of many small dots that help to assist in rendering an important section of the big picture. Each page contains a single image with a powerful impact metaphorically revealing key competencies of Thai Credit Retail Bank. The gradient colour effect gives the line illustration more realistic and also conveys the sense of innovation.

Project : Annual Report 2016

Client : Thai Credit Retail Bank

Design Firm : Pink Blue Black & Orange

Design Director : Vichean Tow

Graphic Designer : Narupol Chotikitsomboon

Illustrator : Narupol Chotikitsomboon / Patiyya Phienprutti