Small Brings Greatness II
The Thai Credit Retail Bank provides commercial banking products and services focusing on Small Business and Micro segments in Thailand. Under the committed vision, to be the best Small Bank, Thai Credit Retail Bank has assured its growth prospect quickly, firmly and steadily with friendly, flexible and sincere service. We were asked to design an Annual Report 2017 that showcased the Bank’s success and celebrated their uniqueness.
Our strategy was to utilize the Bank’s pride of small identity as the foundation of the great units as they serve small business customers who are the crucial driving force of Thailand's economy. Having a unique business model also allows them to break the traditional banking limitation with quicker and more flexibly respond to all demands. A series of illustrations, in responding to the concept of “small bring greatness”, we use the banknote origami of various small creatures to convey the message of innovation, uniqueness, and success.
Project : Annual Report 2017
Client : Thai Credit Retail Bank Public Company Limited
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer / Illustrator : Thanatcha Sasunthorn / Surasak Buddhanuwat