This exhibition was to exhibit our attempt to break all expectation and play around with unexpected emotion – just like how humour works. We, first, prioritized with the design of logo and key visual for “Business” and “Humour” part was followed. In front of the exhibition, it seems to be a serious one but after the audience walked it though, they’d realized that it wasn’t serious at all. The signage system of “Humour Business” exhibition mocks a boring corporate identity system that use their logo on every single thing. Moreover, we put various secret facilities in TCDC gallery such as the humour business history hallway, secret ingredients warehouse, a production line, a sub-level lift, a factory side alley, and the most surprisingly - a photo booth.
Project : Humour Business Exhibition
Client : Thailand Creative and Design Center (TCDC)
Design : Pink Blue Black & Orange
Design Director : Siam Attariya
Exhibition Designer : Paputh Nimchuar, Nipitpol Phurichboonsub
Graphic Designer : Teerapat Lowsuwannawong
Construction : Parallel P X T.Progress
Interactive (Elevator) : Duck Unit
Interactive (Photo Booth) : Craftsmanship
Photographer (Key Visual) : Nok Pipattungkul
