Shell Makes a Difference

Growing from a small shop in London nearly 200 years ago, Shell becomes one of the world’s major integrated energy companies aiming to meet the world’s growing demand for energy in ways that are economically, environmentally and socially responsible. Shell has been involved in Thailand’s petroleum and chemicals industries since 1892. Each year, Shell communicates its message and warm wish to its audience through a set of New Year Gift.


We designed a calendar featuring a series of photographic visuals to reflect Shell and their people’s strong commitment to making a difference to Thai society, not only to provide quality products and services but also to continuously contribute to the areas of education, arts and culture, and community development. We were looking for a concept that could resemble Shell’s ‘by hand - with heart’ attitude and the process of planning, contemplating before making it to reality. An architectural model was our solution. The result helps to visualize the story of Shell’s various programs such as Shell‘s road safety, Community Learning Center and Shell Eco-Marathon in a more interesting dimension as well as increasing its tangible and existing quality.

Project : Calendar 2015

Client : Shell

Design Firm : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer / Illustrator : Teerapat Lowsuwannawong