Reaching Out

Bangkok Bank is one of the largest regional banks in Southeast Asia with the most retail customer bases in the country. Established in 1944, Bangkok Bank has been developed a long-term partnership with its customers by offering total solutions and innovative services to meet their needs. With their nationwide network of more than 1,200 branches and 32 overseas branches spans 15 economies combined with world-class technology, the Bank sees their utmost potential to be a connecting bridge, bringing together investors, traders and local business partners to reach out to the new business opportunity. Our challenge was to bring this idea to life in their Annual Report of the year 2015.


We created a new business landscape to portray Bangkok Bank’s vision towards the future. The series of illustration increase emphasis on the shifting business boundaries, the growth in digital technology and customer-focused service using elements that relate to the Bank’s core competency. The art direction is bright, bold and modern with surreal juxtaposition to represent the new possibility where any dream can come true. We used an arrow sign to suggest movement with unlimited direction to reach out.

Project : Annual Report 2015

Client : Bangkok Bank

Design Firm : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer : Tassayawan Chamkrajang

Illustrator : Tassayawan Chamkrajang / Siam Attariya / Torsakul Kosaikul

Photographer : Nupat Arjkla