CU 2010 : Play Event Catalogue

In 2010, Thailand Creative & Design Center (TCDC) organized the annual symposium Creativities Unfold, under the title “Play: From Passion to Business”. The event explored how successful entrepreneurs from various professions across the world turned their passion into profit. Our job was to design a book to accompany the event and bring all speakers’ inspiring stories to life.


Working around the concept of work and play, our strategy was to imply the inseparable dimension of working in play and playing at work. The playful interaction echoed continuously throughout the catalog in relation to the contents. Using games, pop-up, 3D glass and flaps to reflect the works of each speaker, our goal was to enhance the big idea. For the cover, we used heavy type ornament with gold embossing, while inside provided a sticker sheet to break the formal tone of the outside.

Project : Key Visual / Event Catalogue

Client : Thailand Creative & Design Center

Design Firm : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer / Illustrator : Nattapol Poonpiriya / Ingkarat Aroonthammasak