Partnership for Mutual Growth
As one of the world’s leaders in agro-industrial and food conglomerate, Charoen Pokphand Foods Public Company Limited (CPF) recognizes their roles and responsibilities to sustainability for the country, the people, and the company. Each year, in cooperation with the Annual Report, CPF generates another report, a Sustainability Report to project their strategic directions toward sustainability.
Our goal was to project the whole pathway of CPF’s operations to sustainability from beginning to end: production of animal feed, breeding and animal farming, production of processed and ready-to-eat food to food retail outlets and restaurants. Every detail of illustration reflects CPF’s commitment and dedication to community, society, and environment. The long chain of information and jargon was made less complex and accessible by bright and warm coloured illustration which has been carefully crafted for clear understanding.
Project : Sustainability Report 2015
Client : Charoen Pokphand Foods
Design Firm : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer / Illustrator : Teerapat Lowsuwannawong
Photographer : Chutharut Pornmuneesoontorn