Oishi 4.0

Oishi Group is one of the top food and beverage companies in Thailand, continuing to thrive as the leader and innovator of the Japanese food and beverage business to leverage the quality of life and wellness of the new generation. To thrive in the new digital world, the F&B business needs not only cooking prowess but also a breakthrough for innovation and creativity for better-personalized products and services. We designed a 2016 Annual Report to help Oishi Group reflect their next pioneering step.


The theme of the Annual Report was Oishi 4.0, in response to Thailand 4.0, Thailand’s new economic model aimed to transform the country into an innovation-driven one. We engaged the new age readers through the use of vivid illustrations portraying lifestyles on the relation between people, technology and Oishi Group products. Inspired by the impact of social media in everyday life, we provided visual stories about how Oishi Group penetrate to their customers at any time, place or occasion by way of high-tech applications to draw customers with similar tastes as well as customize cuisine according to everyone’s taste. The incorporated graphics constructed from simple geometric shapes help make the report consistent with the vibrant and digital tone, complemented by circle shape and colour red from Oishi Group’s corporate identity.

Project : Annual Report 2016

Client : Oishi

Design Firm : Pink Blue Black & Orange

Design Director : Vichean Tow

Graphic Designer / Illustrator : Chonlathit Sriponwong