Living the Values

Found in 2003, Thai Beverage Public Company Limited (ThaiBev) is one of Asia’s largest beverage producers consisting of 4 business segments spanning spirits, beer, non-alcoholic beverage and food, 4 product portfolios and 106 subsidiaries which operate and distribute products in Thailand and various markets in over 80 countries around the world and over 30,000 employees. Well, yes, that’s a lot of numbers. In 2011, we have designed the ThaiBev Annual Report to portray the Company’s Core Values that foster its people and unite them together.


The legacy of ThaiBev is driven by the power of creativity and dedication of their management team and staffs who are the solid ground of ThaiBev’s foundation. The annual report, titled “Living the Values”, reveals the core values that guide an organization’s actions and unite their people to mutually deliver value-added creations for consumers, shareholders, and society. We chose hexagon to symbolize the steady main principles. The report highlights ThaiBev’s achievements in sales revenue and volume in big numbers and comparative infographics that stand out and are easy to digest.

Project : Annual Report 2011

Client : ThaiBev

Design Firm : Pink Blue Black & Orange

Design Director : Vichean Tow

Graphic Designer : Patiyya Phienprutti