Kitchen of the World

Charoen Pokphand Foods Public Company Limited (CPF) is one of the world’s leading listed agro-industrial and food conglomerates committed to producing high-quality food products for all lives on earth while having business adhering to environmental friendliness and social responsibility. Behind all is a single purpose: to become the kitchen of the world.


Our strategy was to turn solemnly dry reports into a visually appealing, memorable and yet well-informed design project. We restructured the report and reorganized the set of information based on the idea of magazine design. Short and concise data are mixed with warm photographs and lively graphic expression. The cover illustrates CPF’s integrated businesses from animal feeding, farming, and processing to ready meal products including their food retailers. The result is a report that reflects CPF’s operations and philosophy as well as please the eyes for everyone.


We have been art directed and designed their extensive Annual Report and Sustainability Report consecutively since 2012. Each year brings a new challenge and we will continue pushing ourselves further.

Project : Annual Report 2015

Client : Charoen Pokphand Foods

Design Firm : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer / Illustrator : Paputh Nimchuar

Photographer : Chutharut Pornmuneesoontorn