Humour Business Exhibition
The exhibition “Humour Business” is a collaboration between Thailand Creative & Design Center (TCDC) and Bunluesan (Kaihuaror), the local publisher’s most popular gag comic book, to exhibit the creative power of humour that moves people through time. Highlighting the use of comicality as an important thinking tool, the exhibition explores various possibilities to capture people’s heart with humour as well as make money from laughter.
When TCDC approached us to design the whole exhibition dedicated to humour, we knew that was a real challenge. We therefore worked on every aspect of humour with an attempt to break all viewer’s expectation and play around with an unforeseen. The overall strategy was to create a serious business tone of voice and then gave it a twist. Humour was allowed to work in time and place where the audience were least expected.
We designed a series of communication material with the key message ‘Humour is not nonsense’, abducted the composition of a world-renowned business magazine cover incorporated with playful portrait. Drawing inspiration from the big industrial corporation, we resembled the factory atmosphere using graphic elements and realistic simulation spiced up with physical eects include sound, wind and vibration. We also put various secret facilities between rooms to surprise the audience. More laughter could be found at the end of the show where everyone can customise their own version of Humour Business poster with photobooth and share it on social media.
This exhibition has been one of the most enlightening project as we used many cross-platform technology from analog to digital along the process. The project was awarded DEmark (Design Excellence from Thailand) and G-Mark (Japan) in 2017.
Project : Humour Business Exhibition
Client : Thailand Creative & Design Center (TCDC) X Kai Hua Ror
Design : Pink Blue Black & Orange
Design Director : Siam Attariya
Exhibition Design : Paputh Nimchuar, Nipitpol Phurichboonsub
Graphic Designer : Teerapat Lowsuwannawong
Construction : Parallel P X T.Progress
Interactive (Elevator) : Duck Unit
Interactive (Photo Booth) : Craftsmanship
Photographer (Key Visual) : Nok Pipattungkul