Boonthavorn was found in 1977 and became one of the largest chain store of home supply and decoration in Thailand. We were approached to developed a new signage solution for their hardware store called DIY Shop.
We looked at the essence of DIY where individuals engage component parts to produce, transform and reconstruct and then reflect it on the overall wayfinding system. Our design solution is simple, flexible and functional constructed with material palette and wooden pin. The new signs can be easily changed and recreated. We also used colour coding to indicate the category of the products.
Project : Branding / Graphic Environment
Client : Boonthavorn
Design : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer : Natthapol Poonpiriya