Boonthavorn was found in 1977 and became one of the largest chain stores of home supply and decoration in Thailand. We were approached to develop a new signage solution for their hardware store called DIY Shop.

We looked at the essence of DIY where individuals engage parts to produce, transform and reconstruct and then reflect it on the overall wayfinding system. Our design solution is simple, flexible and functional constructed with the material palette and wooden pin. The new signs can be easily changed and recreated. We also used colour coding to indicate the category of the products.

Project : Branding / Graphic Environment

Client : Boonthavorn

Design : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer : Natthapol Poonpiriya