“Designing Energytopia” is Thailand Creative and Design Center (TCDC)’s first digital media learning project which aims to generate and circulate body of knowledge and understanding toward Design Thinking concept. They wanted to emphasise the ability to gain access to knowledge of TCDC regardless of time and place. This digital learning media focuses on energy efficiency in daily life using Design Thinking as a tool to shift the viewer’s paradigm of how to use energy efficiently and shed some light on new possibility of services and innovations that match their needs and lifestyles. We have designed both mobile and online exhibition to promote this project.
As the project was dense with information and we needed to present them on an online platform, the challenge was to communicate the information in the most simplest and clearest way possible. We used fun and simplified lively colour illustration to support and visualise the contents. The animated graphics contain the story of contemporary lifestyle and objects and were added a little twist to grab attention and entice the viewer into the message. The attention to User Experience and User Interface helps create usability and efficiency access to information. We worked with TCDC team as well as the programmer to enhance the interactive features, increase website speed and performance and add more fun to it.
The project identity “Idea/ Create/ Energy ” was drawn from an idea of recreation in order to substitute, partially or totally, and still yield the same result or even better. The identity truly reflect the sole of this project, using creativity to create new energy efficiency to replace the old polluting habit.
Project : Online Exhibition
Client : Thailand Creative & Design Center (TCDC)
Design : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer : Paputh Nimchuar
Illustrator : Paputh Nimchuar / Teerapat Lowsuwannawong / Chonlathit Sriponwong / Tassayawan Chamkrajang / Siam Attariya / Ingkarat Arunthammasak / Patiyya Phienprutti / Pongpatt Klibchan / Akkara Siriplungkanont
Project Management : Faculty X Maqe