BCD Club

Boonthavorn is Thailand’s colossal and widely successful home supply chain store offering over 50,000 items of high-quality products for the bathroom and kitchen. In 2009, Boonthavorn launched the BCD club, Builder Contractor and Designer Club exclusively for these specific target customers to create a community and learning platform for work, ideas, and creative activities. Members can gain access to private BCD Lounge providing material resource library, design books, and magazines, meeting room and bar.


We were asked to design the wayfinding and signage system for the club. Our inspiration is drawn from Boonthavorn’s massive collection of product materials reflected on every details of signage. Using a neutral color palette for the sign unit system means we can mix and match, to create endless creative possibilities as well as the warm welcoming atmosphere to this workspace. However, we also added rhythm, flow, and vibrant corporate red color to give immediate dynamic to the space.

Project : Graphic Environment

Client : Boothavorn

Design : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer : Nattapol Poonpiriya